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Codemasters Giving Away Real Rides To Promote GRID

May 08, 2008

grid_give Codemasters Giving Away Real Rides To Promote GRID
A swank new BMW 3 Series and a Mustang GT-R are both up for grabs for gamers who download the GRID demo. Both Xbox 360 and PS3 can enter the Time Trial competition by recording their fastest lap online.

The European contingent will vie for the Bimmer. U.S. gamers will take a shot at the GT-R. The comp is open till May 25 with the top five drivers moving on to a live competition in San Fran the day of GRID’s official launch on June 4. The game swag Cold War is officially escalating out of hand. Pre-order incentives like Burger Shot T-shirts and Kane bobbleheads are one thing, but a fucking car? How long can the industry prop up these kinds of programs to move copies of games? Not to mention, whoever ends up winning the ‘Stang, valued at $90K, is going to get bitchslapped by Uncle Sam when it comes to the taxes. Alright, we’d take that one square in the face. www.codemasters.com

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