News
Army Turns To Video Games (Again) To Lure Recruits
June 16, 2008
This August the Army will roll out a new recruitment center aimed at convincing America’s youth that signing up is a ticket to Awesometown. The Army’s chief marketing officer, Edward Walters, told Brandweek that the new centers would take a page from the Apple Stores and the ESPN Zone. We don’t know what’s harder to believe, that the military finds inspiration for luring recruits at an Apple Store or that the Army has a chief marketing officer. Read the rest of this entry »
