News
FaceBreaker Will Roll Out On EA Sports’ New Freestyle Label
May 07, 2008
EA announced a September launch for their new arcade-style boxing title, FaceBreaker. It will be the first title to come out under a new imprint, EA Sports Freestyle. Coincidentally the tag line for the new brand, “No rules, just fun,” echoes the sizzle line from the first Ultimate Fighting Championship poster from the early ’90s, when the sport was one step away from a Mike Vick dogfight. FaceBreaker looks like it could deliver on the marketing hype. Prizefighter, the other boxing title in the pipe will probably have a more difficult time living up to the promise of “extreme fantabulousity.”
