News
Activision’s Bobby Kotick To Music Industry, “You’ll Get Nothing And Like It”
September 26, 2008
In an interview with the Wall Street Journal Activision CEO Bobby Kotick responded to the grumbling of Warner Music CEO Edgar Bronfman, Jr. due to the “paltry” royalties paid to the music publisher from Guitar Hero sales. In the article Kotick said, “When you look at the impact [Guitar Hero] can have on an Aerosmith, Van Halen or Metallica, it’s really significant. So much so that you sort of question whether or not, in the case of those kinds of products, you should be paying any money at all and whether it should be the reverse.” But if you read between the lines the message becomes much clearer. Read the rest of this entry »
