News
Peter Moore Wants To Move In WIth You
September 19, 2008
Peter Moore Makes Some Dr. Evil-esque Claims In Final Interview
EA honcho Peter Moore has been the featured subject for a five part interview series by Keith Stuart at the Guardian. In his final segment Moore goes into the shifting landscape of the games business, stating that EA will try to expand its brand into new areas like apparel and editorial content as well as the impending obsolescence of discs as delivery medium and interaction with consumers. But delivering games and daily content downloads isn’t just a business plan, it’s like a woman leaving a toothbrush at your apartment. It’s actually part of Moore’s plan to move in with you. Read the rest of this entry »
