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Rumor Hammer: Twitter Cliff Bleszinski Pic Confirmed As (Bad) Fake

October 13, 2008

cliff_bleszinski Rumor Hammer: Twitter Cliff Bleszinski Pic Confirmed As (Bad) Fake Epic PR manager Dana Cowley confirmed the pic of a bare-chested Cliff Bleszinski (after the jump) and the associated Twitter account that posted the shot as fakes. “It’s not Cliff. He’s in Australia on press tour,” said Cowley, “The posts alone about ’showing Mark the ad,’ it’s obviously a fake. We think that people will figure it out soon enough.”

Whoever is behind the farce should be ashamed. The production value on this thing sucks. Using “Cliffy B” in the watermark instead of his full name, the lack of the skull logo, the fact that the necklace the guy is wearing isn’t official Gears of War 2 merch? Goddammit people, if there’s one thing Bleszinski knows, it’s proper branding. It wouldn’t be such a reach that he’d pull some outlandish stunts to promote the game. But you have to think of the little details when you perpetrate proper fraud. I will say, whoever is behind the Twitter page should be proud of the entry “Marinated a steak in Red Bull for dinner. I made this steak bigger, better and more badass.” Read the rest of this entry »